lostcarpark: (Lego Spaceman)
Microsoft want to buy Yahoo and argue that it will be good for competition because the combined entity will be better able to compete against Google. Google disagree, arguing that Microsoft will use their dominance in the operating system arena to push their search engine and advertising.

I know Google want to protect their own strong position, but I think they have a point. Microsoft have used Windows to promote MSN search, Hotmail and to a lesser extent, advertising on MSN.

I've never been convinced by the argument that having less players on the field can be good for competition. It would more likely polarise the market into just MS/Yahoo and Google, with smaller players either getting bought up or pushed out.

There are still niches for smaller players, particularly in specialist areas like blog searches. However, in a polarised market, I think it would be much harder for these to survive. And that can hardly be a good thing.

Let's hope the competition authorities will see sense and tell Microsoft to back off.

January 2016

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